Table of content

1. What is Call-To-Action (CTA)? 🗣

The purpose of a CTA is to recommend action and, ideally, to trigger the action.

  In case you’d like your audience to engage more the text of your show notes will never work alone. Listeners are likely to be doing other things while listening to your show - most of them **never read them** in case their attention isn’t brought to it with proper audio CTA.

  In this article, we’ll cover what your show is missing by avoiding the CTA, how you can create a good one, and where you can place it in your podcast.

2. Why including CTA in your episodes is so important? ☝🏼

  Calls-to-actions are an underrated part of podcasting but, done well, they play an important part in **discoverability and audience engagement.** 

  The most important reasons to include a podcast call to action are as follows:

• Grow your audience
• Get valuable feedback such as artistic validation, new ideas, questions, community discussions
• Create a basis for the successful monetization of your podcast - even if you’re not planning to do it now!

<aside> ⚠️ Failing to include a CTA means missing out on these opportunities completely.

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  🚫 **Typical mistake of creators:** you might think that a humble request to subscribe and join your Facebook group and the below-average engagement it generates (usually it’s 1% of your audience) is enough, and you don’t want to bother your listeners much. **BUT!** That’s what actually distinguishes **fast-growing successful podcasts from mediocre ones** - they get the most out of their audience and follow the best practices of **GROWTH.** 

<aside> ⚠️ What kind of podcast do you want to be? Stop limiting the potential of your show!

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